NAYICI, also referred to as MUYI, is a design-driven EDC brand focused on pushing the boundaries of what fidget toys can be. Blending mechanical innovation with bold, often unconventional aesthetics, NAYICI creates pieces that are as interactive as they are collectible.

Working closely with its core designer MUYI, the brand is known for its experimental approach, combining magnetic systems, mechanical structures, and modular components to deliver highly customizable, multi-functional fidgets. Many designs go beyond a single use, evolving into platforms for exploration, tuning, and personal expression.

From cyber-mecha creations to pieces inspired by traditional Chinese art and culture, NAYICI consistently merges form and function in unexpected ways. The result is a lineup that feels distinct, technically engaging, and built for enthusiasts who want more than just a simple click.

Innovative, modular, and unapologetically unique, NAYICI continues to shape the future of modern EDC fidget design.