01EDC is a China-based EDC and premium fidget brand founded in 2021. Originally known as MACKIE, the company was built around a simple goal: create highly original, trend-driven products that combine innovative mechanisms with distinctive industrial design.

The creative force behind much of the brand is its founder, known to the community as Bro Ji (Ji Ge), whose designs have become synonymous with 01EDC’s bold aesthetic and mechanical ingenuity. Supporting him is a dedicated team spanning product development, engineering, creative design, and marketing.

One of 01EDC’s key advantages is its vertically integrated manufacturing capability. The company operates its own CNC machining equipment, surface finishing workshop, and assembly facilities, allowing for greater control over quality, consistency, and production timelines.

Since its founding, 01EDC has released hundreds of products and established itself as one of the most prolific brands in the premium fidget space. Signature product families include the 01 Slider series, along with a wide range of interchangeable shells and cores that encourage customization. Other notable collections include the FOOD Series, inspired by everyday objects; the POP Series, focused on playful and trend-forward designs; and the TIME Series, which explores futuristic sci-fi and mecha aesthetics.

Known for combining creative engineering with strong visual identity, 01EDC has earned a loyal following among collectors and continues to push the boundaries of what modern fidget and EDC products can be.